Business: Management and Marketing, B.A.

I. Major Program Requirements

Required Business Core (27 credits):

BA203Principles of Financial Accounting

3

BA204Principles of Managerial Accounting

3

BA301Business Law

3

BA306Marketing

3

BA313Managerial Finance

3

BA365Financial Analysis Using Excel

3

BA375Fundamentals of Management

3

EC201Principles of Microeconomics

3

EC202Principles of Macroeconomics

3

 

Management and Marketing Courses (24 credits):

Required courses:
BA392International Business(GD&WI)

3

BA410Strategic Management

3

Plus three of the following:

BA308Human Resource Management

3

BA309Operations Research

3

BA326New Product Development

3

BA338Intro to Nonprofit Organizations

3

BA351Banking Management

3

BA377Entrepreneurship (WI)

3

BA402Project Management & Process Improvement

3

CO320Organizational Communication

3

Plus two of the following:

BA322Consumer Behavior

3

BA324Marketing Communication & Promotion

3

BA328Personal Selling

3

Plus one of the following:

CO250Social Media and Communication

3

CS202Web Design and Development

3

GIS120Principles of Geographic Information Sys

3

International Business Concentration (Optional add-on):

 
SAStudy Abroad Experience

3-12

or

International Internship Experience

3-12

 

FR/SP/GM/GK/LA6 credits of a modern foreign or classical language

6

CO325G/CO325NIntercultural Comm (GD)

3

 

PHIL203Islam: Philosophy & Culture (CD)(GD)

3

or

TH211Comparative Religion (CD)(GD)

3

Note: Foreign language courses must be sequential

II. Other Program Requirements

Required courses:

CS213Management Information Systems

3

 

MA117Difference Equations and Linear Algebra

3

or

MA121Differential Calculus

3

or

MA131Calculus of Single Variable Functions

4

 

DS201Introduction to Data Science

3

or

MA207Introduction to Statistics

3

Notes:

  1. All business majors and minors must earn a grade of “C-” or better in all required courses.
  2. In addition to Carroll’s regional accreditation, the Business Department has received specialized business accreditation through IACBE for the degrees in Accounting & Strategic Finance, Financial Planning, and Business: Management & Marketing. Students graduating with these majors take a comprehensive exam at the end of their curriculum.
  3. Optional course electives within the business majors may be double counted to fulfill Core requirements or requirements for other academic majors and still count within a business major. Where optional course electives exist, courses cannot be double counted to fulfill requirements in more than one area in the business majors.
  4. Students cannot earn both a Business: Management & Marketing major and a Business Administration minor or Marketing minor.