Public Relations with an Area of Concentration, B.A.

I. Major Program Requirements

Thirty three semester credits of interdepartmental studies, including:

CO 101Basic Communication

3

CO 206Small Group Communication

3

CO 215Introduction to Public Relations I

3

CO 216Introduction to Public Relations II

3

CO 225Professional Communication

3

CO 306/ENWR 306Writing for the Print Media (WI)

3

CO 308Communication Ethics

3

CO 310Mass Media

3

CO 340Interpersonal Communication Theory

3

CO 395Research Methods Seminar

3

CO 425Communication Career Internship

1.00 - 12.00

CO 495Senior Practicum: The Graceful Exit

1

Plus one or more of the following areas of concentration (15-18 credits):

A. Marketing

BA 306Marketing

3

BA 375Fundamentals of Management

3

CO 275Conflict Management

3

Plus 2 of the following:
BA 320Market Research

3

BA 322Consumer Behavior

3

BA 324Marketing Communication & Promotion

3

BA 326New Product Development

3

BA 401International Marketing

3

B. Print Journalism

ART 113Digital Photography

3

CO 108Digital Publishing

3

CO 236Prospector Student Newspaper I

1.00 - 3.00

CO 237Prospector Student Newspaper II

1.00 - 3.00

CO 275Conflict Management

3

 

CS 213Management Information Systems

3

or

CS 202Web Design and Development

3

 

ENWR 305Workplace Writing (WI)

3

CO 236, CO 237: two semesters, totaling three credits

C. TV Production

CO 165Fund of TV & Film Production: Writing

3

CO 166Fund Film/TV Prod II:Aesthetics Film/TV

3

CO 265Basic Single Camera Production

4

CO 365Saints TV: Television Production

3

CO 425Communication Career Internship

1.00 - 12.00

CO 425: two semesters totaling 3 credits

The Department of Communication administers a two-part comprehensive exam at the end of each student’s senior year. The first part, an oral presentation, is required of all students. The second part, the comprehensive exam on all communications coursework, is not required of students who complete CO 499, Senior Thesis.