BA 322 Consumer Behavior

This course focuses on the understanding of consumer behavior, how and why buyers make purchase decisions, how they think, feel, and act before, during and after the purchase. Discussion will deal with the influences that affect these behaviors and how the firm can make decisions about the 4Ps that will ultimately lead to the consumer's purchase.

Credits

3

Prerequisite

Take BA 306.

Faculty

Ryerson, Annette |

Offered

Annual Spring Semester