Business: Management and Marketing, B.A.

I. Major Program Requirements

Required Business Core (27 credits):

BA 203	Principles of Financial Accounting	3
BA 204	Principles of Managerial Accounting	3
BA 301	Business Law	3
BA 306	Marketing	3
BA 313	Managerial Finance	3
BA 375	Fundamentals of Management	3
EC 201	Principles of Microeconomics	3
EC 202	Principles of Macroeconomics	3

 

Management and Marketing Courses (24 credits):

Required courses:

BA 392	International Business	3
BA 410	Strategic Management	3

Plus two of the following:

BA 308	Human Resource Management	3
BA 309	Operations Research	3
BA 326	New Product Development	3
BA 377	Entrepreneurship	3
BA 402	Project Management & Process Improvement	3
CO 320	Organizational Communication	3

Plus two of the following:

BA 322	Consumer Behavior	3
BA 324	Marketing Communication & Promotion	3
BA 328	Personal Selling	3

Plus one of the following:

CO 250	Social Media and Communication	3
CS 202	Web Design and Development	3
GIS 120	Principles of Geographic Information Sys	3

International Business Concentration (Optional add-on):

 

SA	Study Abroad Experience	3-12
	or
	International Internship Experience	3-12
FR/SP/GM/GK/LA	6 credits of a modern foreign or classical language	6
CO 325	Intercultural Comm	3
PHIL 203	Islam: Philosophy & Culture	3
	or
TH 211	Comparative Religion	3

Note: Foreign language courses must be sequential

II. Other Program Requirements

Required courses:

CS 213	Management Information Systems	3
MA 117	Difference Equations & Linear Equations	3
	or
MA 121	Differential Calculus	3
	or
MA 131	Calculus of Single Variable Functions	4
DS 201	Introduction to Data Science	3
	or
MA 207	Introduction to Statistics	3

Notes:

1. All business majors and minors must earn a grade of “C-” or better in all required courses.
2. In addition to Carroll’s regional accreditation, the Business Department has received specialized business accreditation through IACBE for the degrees in Business: Accounting & Strategic Finance, Business: Financial Planning, and Business: Management & Marketing. Students graduating with these majors take a comprehensive exam at the end of their curriculum.
3. Optional course electives within the business majors may be double counted to fulfill Core requirements or requirements for other academic majors and still count within a business major. Where optional course electives exist, courses cannot be double counted to fulfill requirements in more than one area in the business majors, minors, or certificate programs.
4. Students cannot earn both a Business: Management & Marketing major and a Business Administration minor or Marketing minor.