2019-2020 Academic Catalog

Public Relations with an Area of Concentration, B.A.

I. Major Program Requirements

Thirty three semester credits of interdepartmental studies, including:

CO 101Basic Communication

3

CO 206Small Group Communication

3

CO 215Introduction to Public Relations I

3

CO 216Introduction to Public Relations II

3

CO 225Professional Communication

3

CO 306Writing for the Print Media (WI)

3

CO 308Communication Ethics

3

CO 310Mass Media

3

CO 340Interpersonal Communication Theory

3

CO 395Research Methods Seminar

3

CO 425Internship

1.00 - 12.00

CO 495Senior Practicum: The Graceful Exit

1

Plus one or more of the following areas of concentration (15-18 credits):

A. Marketing

BA 306Marketing

3

BA 375Fundamentals of Management

3

CO 275Conflict Management

3

Plus 2 of the following:
BA 320Market Research

3

BA 322Consumer Behavior

3

BA 324Marketing Communication & Promotion

3

BA 326New Product Development

3

B. Print Journalism

ART 113Digital Photography

3

CO 108Digital Publishing

3

CO 236Prospector Student Newspaper I

1.00 - 3.00

CO 237Prospector Student Newspaper II

1.00 - 3.00

CO 275Conflict Management

3

 

CS 213Management Information Systems

3

or

CS 202Web Design and Development

3

 

ENWR 305Workplace Writing (WI)

3

CO 236, CO 237: two semesters, totaling three credits

The Department of Communication administers a two-part comprehensive exam at the end of each student’s senior year. The first part, an oral presentation, is required of all students. The second part, the comprehensive exam on all communications coursework, is not required of students who complete CO 499, Senior Thesis.