Public Relations with an Area of Concentration, B.A.
I. Major Program Requirements
Thirty three semester credits of interdepartmental studies, including:
CO 101 | Basic Communication | 3 |
CO 206 | Small Group Communication | 3 |
CO 215 | Introduction to Public Relations I | 3 |
CO 216 | Introduction to Public Relations II | 3 |
CO 225 | Professional Communication | 3 |
CO 306 | Writing for the Print Media (WI) | 3 |
CO 308 | Communication Ethics | 3 |
CO 310 | Mass Media | 3 |
CO 340 | Interpersonal Communication Theory | 3 |
CO 395 | Research Methods Seminar | 3 |
CO 425 | Internship | 1.00 - 12.00 |
CO 495 | Senior Practicum: The Graceful Exit | 1 |
Plus one or more of the following areas of concentration (15-18 credits):
A. Marketing
Plus 2 of the following:
BA 320 | Market Research | 3 |
BA 322 | Consumer Behavior | 3 |
BA 324 | Marketing Communication & Promotion | 3 |
BA 326 | New Product Development | 3 |
B. Print Journalism
ART 113 | Digital Photography | 3 |
CO 108 | Digital Publishing | 3 |
CO 236 | Prospector Student Newspaper I | 1.00 - 3.00 |
CO 237 | Prospector Student Newspaper II | 1.00 - 3.00 |
CO 275 | Conflict Management | 3 |
| | |
CS 213 | Management Information Systems | 3 |
| or | |
CS 202 | Web Design and Development | 3 |
| | |
ENWR 305 | Workplace Writing (WI) | 3 |
The Department of Communication administers a two-part comprehensive exam at the end of each student’s senior year. The first part, an oral presentation, is required of all students. The second part, the comprehensive exam on all communications coursework, is not required of students who complete CO 499, Senior Thesis.